BBA Marketing Concentration

Contact Information

Phone: (217) 206-6712
Office Location: UHB 4060

The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society. Specific degree objectives are to enable students to develop:

  1. An understanding of product, pricing, distribution and promotion strategies

  2. An ability to collect and interpret information about consumers and their decision making processes

  3. Abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies


New students must contact the department for initial advising to plan a program of study that satisfies degree requirements and reflects their interests. Students are also required to access the Degree Audit System throughout their college career to verify that degree requirements are being met.

The College of Business and Management and the University of Illinois Springfield have a team of advisors ready to assist students in achieving their academic and career preparation goals. Advising services are customized based on the level and location of the student. Refer to the Undergraduate Academic Advising - College of Business and Management for resources to help you succeed in achieving your academic goals. CBM strictly enforces prerequisites.

Grading Policy

The Marketing Concentration program has minimum grade requirements as noted and outlined below. For questions related to the grading policy, please contact your advisor.

All majors in the College of Business and Management require foundation knowledge in accounting, economics, and statistics. UIS courses that satisfy the foundation knowledge requirements include:


Foundation requirements 1
ACC 211
ACC 212
Introduction to Financial Accounting
and Introduction to Managerial Accounting
ACC 311Administrative Uses of Accounting 24
ECO 213Statistics for Business and Economics3
or MAT 121 Applied Statistics
ECO 201
ECO 202
Introduction to Microeconomics
and Introduction to Macroeconomics
ECO 315Economics for Administration 24
Course work equivalent to the above may be accepted upon approval by the student's advisor and the College of Business and Management by a student petition.
College Core 3
The college core is required of all undergraduate College of Business and Management students.
BUS 312Principles of Marketing3
BUS 322Principles of Operations Management3
BUS 331ECCE: Business, Ethics, and Society3
FIN 302Principles of Financial Management3
MGT 310Managing Organizational Behavior3
MGT 330Business and Managerial Communication3
MGT 488Strategic Management: The Capstone 43
MIS 352Principles of Management Information Systems3
MIS 376Business Analytics3
Marketing Concentration Requirements 5
MKT 431Consumer Behavior3
MKT 432Research Methods and Analytics in Marketing3
MKT 441Marketing Analytics3
Select two of the following (or other MKT electives approved by the program):6
Topics in Marketing
Brand Management
Sales Force Management and Professional Selling
International Marketing
Retail Management and Analytics
Total Hours53-57
Engaged Citizenship Common Experience (ECCE) 610