BBA Marketing Concentration
The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society. Specific degree objectives are to enable students to develop:
An understanding of product, pricing, distribution and promotion strategies
An ability to collect and interpret information about consumers and their decision making processes
Abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies
New students must contact the department for initial advising to plan a program of study that satisfies degree requirements and reflects their interests. Students are also required to access the Degree Audit System throughout their college career to verify that degree requirements are being met.
The College of Business and Management and the University of Illinois Springfield have a team of advisors ready to assist students in achieving their academic and career preparation goals. Advising services are customized based on the level and location of the student. Refer to the Undergraduate Academic Advising - College of Business and Management for resources to help you succeed in achieving your academic goals. CBM strictly enforces prerequisites.
The Marketing Concentration program has minimum grade requirements as noted and outlined below. For questions related to the grading policy, please contact your advisor.
All majors in the College of Business and Management require foundation knowledge in accounting, economics, and statistics. UIS courses that satisfy the foundation knowledge requirements include:
|Foundation requirements 1|
& ACC 212
|Introduction to Financial Accounting|
and Introduction to Managerial Accounting
|ACC 311||Administrative Uses of Accounting 2||4|
|ECO 213||Statistics for Business and Economics||3|
|or MAT 121||Applied Statistics|
& ECO 202
|Introduction to Microeconomics|
and Introduction to Macroeconomics
|ECO 315||Economics for Administration 2||4|
|Course work equivalent to the above may be accepted upon approval by the student's advisor and the College of Business and Management by a student petition.|
|College Core 3|
|The college core is required of all undergraduate College of Business and Management students.|
|BUS 312||Principles of Marketing||3|
|BUS 322||Principles of Operations Management||3|
|BUS 331||ECCE: Business, Ethics, and Society||3|
|FIN 302||Principles of Financial Management||3|
|MGT 310||Managing Organizational Behavior||3|
|MGT 330||Business and Managerial Communication||3|
|MGT 488||Strategic Management: The Capstone 4||3|
|MIS 352||Principles of Management Information Systems||3|
|MIS 376||Business Analytics||3|
|Marketing Concentration Requirements 5|
|MKT 431||Consumer Behavior||3|
|MKT 432||Research Methods and Analytics in Marketing||3|
|MKT 441||Marketing Analytics||3|
|Select two of the following (or other MKT electives approved by the program):||6|
|Topics in Marketing|
|Sales Force Management and Professional Selling|
|Retail Management and Analytics|
|Engaged Citizenship Common Experience (ECCE) 6||10|
Students must earn a minimum grade of C-in ALL foundation courses and a cumulative GPA of at least 2.0 across all foundation courses.
Students must earn a minimum of C- in ALL college core courses (EXCEPT MGT 488) and a cumulative GPA of at least 2.0 across all college core courses. A minimum grade of C (2.0) is required in MGT 488 (a grade of C- or lower will not be accepted).
Prerequisite: All college core courses, and within 12 hours of graduation or during the student's last semester.
College Core and ECCE courses may not be used to fulfill these requirements
The BBA Marketing degree requires a minimum of three hours of internship course work consisting of an individualized field experience (IPL 300) or an individual project (IPL 301). Students are encouraged to complete six hours of Internship. Internship hours will be used to fulfill the Engagement Experience ECCE category. Students must complete course work in at least one of the other ECCE categories including U.S. Communities and Global Awareness. The one hour UNI 301 Series course fulfills the last hour of the ECCE requirement (10 Total ECCE hours required).