Graduate Certificate in Marketing
The purpose of the Graduation Certificate in Marketing is to provide marketing, sales, and other related professionals or graduate students aspiring to pursue careers in marketing, with knowledge of:
- How to strategically manage a company's marketing mix.
- How to use digital marketing theory and tools to develop cutting-edge marketing.
- How to gather, analyze, and interpret marketing-related data to make decisions.
Course Prerequisites
Students enrolled in courses for the Online Graduate Accelerated Programs (GAP) must be registered and pay all tuition, fees, and assessments by the program’s deadline each semester.
Grading Policy
Candidates for the certificate will be expected to complete course requirements with a grade of C (2.0) or better (a grade of C- or lower is not acceptable), and a cumulative B (3.0) GPA across the curriculum.
Requirements
| Required Courses | ||
| BUS 512 | Marketing Management | 3 |
| BUS 513 | Digital Marketing | 3 |
| Choose one (1) of the following: | 3 | |
| Topics In Marketing | ||
| Fundamentals of Business Analytics | ||
| Leadership and Consumer Insights | ||
| Or course approved by the MMO department | ||
| Total Hours | 9 | |