BBA Marketing Concentration
The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society. Specific degree objectives are to enable students to develop:
- an understanding of product, pricing, distribution and promotion strategies;
- an ability to collect and interpret information about consumers and their decision making processes; and
- abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.
|Foundation requirements 1|
& ACC 212
|Introduction to Financial Accounting|
and Introduction to Managerial Accounting
|ECO 213||Statistics for Business and Economics (or MAT 121 Applied Statistics)||3|
|MAT 113||Business Calculus (or Mat 114 Finite Math, MAT 115 Calculus I, or MAT 116 Calculus II)||4|
|Select one of the following: 2||4-6|
|Introduction to Microeconomics|
and Introduction to Macroeconomics
or ECO 315
|Economics for Administration|
|Course work equivalent to the above may be accepted upon approval by the student's advisor and the College of Business and Management by student petition form.|
|College Core 3|
|The college core is required of all undergraduate College of Business and Management students.|
|BUS 302||Principles of Financial Management||3|
|BUS 312||Principles of Marketing||3|
|BUS 322||Principles of Operations Management||3|
|BUS 331||Business, Ethics, and Society||3|
|MGT 310||Managing Organizational Behavior||3|
|MGT 488||Strategic Management: The Capstone 4||3|
|MIS 352||Principles of Management Information Systems||3|
|Marketing Concentration Requirements 5|
|MKT 431||Consumer Behavior||3|
|MKT 432||Research Methods for Marketing||3|
|Select two of the following (or other MKT electives approved by the program):||6|
|Topics in Marketing|
|Introduction to Marketing Management|
|Sales And Sales Management|
|Upper Division College of Business & Management course work 6||3|
|Engaged Citizenship Common Experience (ECCE) 7||10|
Students must earn a minimum grade of C-in ALL foundation courses and a cumulative GPA of at least 2.0 across all foundation courses.
Junior or senior standing required to enroll in ECO 315.
Students must earn a minimum of C- in ALL college core courses (EXCEPT MGT 488) and a cumulative GPA of at least 2.0 across all college core courses. A minimum grade of C (2.0) is required in MGT 488 (a grade of C- or lower will not be accepted).
Prerequisite: All college core courses, and within 12 hours of graduate or during the student's last semester.
College Core and ECCE courses may not be used to fulfill these requirements.
e.g., ACC, BUS, ECO (Except ECO 315), MGT, MIS, MKT, and SPM.
The BBA:Marketing degree requires a minimum of three hours of internship course work consisting of an individualized field experience (IPL 300) or an individual project (IPL 301). Students are encouraged to complete six hours of Internship. Internship hours will be used to fulfill the Engagement Experience ECCE category. Students must complete course work in at least one of the other ECCE categories including U.S. Communities and Global Awareness. The one hour UNI 301 Speaker Series course fulfills the last hour of the ECCE requirement (10 Total ECCE hours required).
Only in exceptional cases, using the Student Petition Form, with appropriate College of Business and Management approvals, students may request to waive the three-hour internship requirement and substitute an alternative ECCE course.
Credit for Prior Learning (IPL 305) may not be used by College of Business and Management students to fulfill degree requirements.
For OFFICIAL program information, please refer to the catalog content above and consult your academic advisor.
CBM strictly enforces prerequisites.
The College of Business and Management and the University of Illinois Springfield have a team of advisors ready to assist students in achieving their academic and career preparation goals. Advising services are customized based on the level and location of the student. Refer to http://www.uis.edu/cbam/students/undergraduate-academic-advising/ for resources to help you succeed in achieving your academic goals.