BBA Marketing Concentration

Contact Information
Phone: (217) 206-6780
Office Location: UHB 4054

The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society.  Specific degree objectives are to enable students to develop:

  1. an understanding of product, pricing, distribution and promotion strategies;
  2. an ability to collect and interpret information about consumers and their decision making processes; and
  3. abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.


Foundation requirements 1
ACC 211
ACC 212
Introduction to Financial Accounting
and Introduction to Managerial Accounting
ECO 213Statistics for Business and Economics (or MAT 121 Applied Statistics)3
MAT 113Business Calculus (or Mat 114 Finite Math, MAT 115 Calculus I, or MAT 116 Calculus II)4
Select one of the following: 24-6
Introduction to Microeconomics
and Introduction to Macroeconomics
Economics for Administration
Course work equivalent to the above may be accepted upon approval by the student's advisor and the College of Business and Management by student petition form.
College Core 3
The college core is required of all undergraduate College of Business and Management students.
BUS 302Principles of Financial Management3
BUS 312Principles of Marketing3
BUS 322Principles of Operations Management3
BUS 331Business, Ethics, and Society3
MGT 310Managing Organizational Behavior3
MGT 488Strategic Management: The Capstone 43
MIS 352Principles of Management Information Systems3
Marketing Concentration Requirements 5
MKT 431Consumer Behavior3
MKT 432Research Methods for Marketing3
Select two of the following (or other MKT electives approved by the program):6
Topics in Marketing
Introduction to Marketing Management
Brand Management
Sales And Sales Management
Marketing Promotions
International Marketing
Retail Management
Upper Division College of Business & Management course work 63
Total Hours53-55
Engaged Citizenship Common Experience (ECCE) 710

For OFFICIAL program information, please refer to the catalog content above and consult your academic advisor. 

CBM strictly enforces prerequisites. 

The College of Business and Management and the University of Illinois Springfield have a team of advisors ready to assist students in achieving their academic and career preparation goals.  Advising services are customized based on the level and location of the student.  Refer to  for resources to help you succeed in achieving your academic goals.