BBA Marketing Concentration

Contact Information
Phone: (217) 206-6780
Email: BUS@uis.edu
Website: www.uis.edu/bba/
Office Location: UHB 4054

The goal of the B.B.A. with a marketing concentration is to develop the knowledge and skills required to create, communicate, deliver and exchange products and services that have value for customers, clients, partners and society.  Specific degree objectives are to enable students to develop:

  1. an understanding of product, pricing, distribution and promotion strategies;
  2. an ability to collect and interpret information about consumers and their decision making processes; and
  3. abilities to use new technologies available in media, retail and other business areas to develop competitive marketing strategies.

Requirements

Foundation requirements 1
ACC 211
ACC 212
Introduction to Financial Accounting
and Introduction to Managerial Accounting
6
ECO 213Statistics for Business and Economics3
MAT 113Business Calculus4
Select one of the following:4-6
Introduction to Microeconomics
and Introduction to Macroeconomics
Economics for Administration 2
Course work equivalent to the above may be accepted upon approval by the student's advisor and the College of Business and Management.
College Core 3
The college core is required of all undergraduate College of Business and Management students.
BUS 302Principles of Financial Management3
BUS 312Principles of Marketing3
BUS 322Principles of Operations Management3
BUS 331Business, Ethics, and Society3
MIS 352Principles of Management Information Systems3
MGT 310Managing Organizational Behavior3
MGT 488Strategic Management: The Capstone 43
Marketing Concentration Requirements 5
MKT 431Consumer Behavior3
MKT 432Research Methods for Marketing3
Select two of the following (or other MKT electives approved by the program):6
Topics in Marketing
Introduction to Marketing Management
Brand Management
Sales And Sales Management
Marketing Promotions
Advertising
Upper Division College of Business & Management course work 63
Total Hours53-55
1

Students must earn a minimum grade of C-in ALL foundation courses and a cumulative GPA of at least 2.0 across all foundation courses.

2

Junior or senior standing required to enroll in ECO 315.

3

Students must earn a minimum of C- in ALL college core courses (EXCEPT MGT 488) and a cumulative GPA of at least 2.0 across all college core courses. A minimum grad of C (2.0) is required in MGT 488 (a grade of C- or lower will not be accepted).

4

 Prerequisite: All college core courses, and within 12 hours of graduate or during the student's last semester.

5

College Core and ECCE courses may not be used to fulfill these requirements.

6

 e.g., ACC, BUS, ECO, MGT, MKT, MIS, and SPM.

Degree Plan*

*Listed below is a SUGGESTED Degree Plan.  For OFFICIAL program information, please refer to the catalog content above and consult your academic advisor.

Year 1
Fall Hours
Freshman Seminar13
ENG 1011Rhetoric and College Writing3
COM 1121Oral Communication3
ECO 213 (Math Gen Ed)2Statistics for Business and Economics3
ECO 201 (Gen. Soc Sci)2Introduction to Microeconomics3
 Hours15
Spring  
Science without lab (Life or Physical)13
ENG 1021College Writing and Civic Engagement3
Comparative Societies (Humanities)13
MAT 113 (or other Calc or finite math equivalent; Math GenEd)2Business Calculus4
ECO 2022Introduction to Macroeconomics3
 Hours16
Year 2
Fall  
Visual/Performing/Creative Arts Humanities (Not IAI transferrable)13
Science with lab (Life or Physical)14
ACC 2112Introduction to Financial Accounting3
Social Science (PSY or SOC recommended)3
Upper or Lower Division Elective or Minor Course63
 Hours16
Spring  
Humanities Course13
Upper or Lower Division Elective or Minor Course63
ACC 2122Introduction to Managerial Accounting3
MGT 3103Managing Organizational Behavior3
BUS 3123Principles of Marketing3
 Hours15
Year 3
Fall  
BUS 3023Principles of Financial Management3
BUS 3223Principles of Operations Management3
MIS 3523Principles of Management Information Systems3
MKT 4314Consumer Behavior3
Upper or Lower Division Elective or Minor Course63
 Hours15
Spring  
BUS 3313Business, Ethics, and Society3
MKT 4324Research Methods for Marketing3
Upper Division CBM Elective (ACC, BUS, ECO, MGT, MKT or MIS)43
Upper or Lower Division Elective or Minor Course63
Upper or Lower Division Elective or Minor Course63
 Hours15
Year 4
Fall  
ECCE: U.S. Communities OR Global Awareness (300 or 400 level)53
Upper or Lower Division Elective or Minor Course63
Upper Division Elective or Minor Course63
Select two of the following:46
MKT 4304Topics in Marketing3
MKT 4334Introduction to Marketing Management3
MKT 4344Brand Management3
MKT 4354Sales And Sales Management3
MKT 4364Marketing Promotions3
MKT 4374Advertising3
 Hours15
Spring  
UNI 3015ECCE: Speakers Series1
IPL 300ECCE: Internship Applied Learning6
MGT 4883Strategic Management: The Capstone3
Upper or Lower Division Elective or Minor Course63
 Hours13
 Total Hours: 120
1

 General Education requirements:  37-43 Hours

2

 Foundation course requirements:  17-19 Hours (Some fulfill General Education Requirements)

  • A minimum grade of C- is required in ALL foundation courses and a cumulative GPA of at least 2.0 across all foundation courses.
3

 College Core course work:  21 Hours

  • A cumulative GPA of at least 2.0 is required across all college core courses.
  • Minimum grade of C- is required in each core course EXCEPT MGT 488 where a minimum grade of C (2.0) is required (C- or lower will not be accepted). All other core classes are prerequisites to MGT 488.
  • MGT 488 must be taken within 12 hours of graduation or during the student's last semester.
4

Business Administration Marketing Major course work:  15 Hours

  • Earn a cumulative grade point average of at least 2.00 across all courses required for the major.
5

ECCE Requirements:  10 Hours -Along with Speaker series, students must fulfill their ECCE requirements by selecting courses from at least two of the three available ECCE categories including U.S. Communities, Global awareness and Engagement Experience.

6

Upper Division Electives:  24 Hours that can be selected to earn a minor or study abroad  and can be outside of major.

CBM strictly enforces prerequisites.  Refer to the catalog for specific CBM and Program requirements.

CBM majors are allowed to take only ONE ECCE course from either US Communities OR Global Awareness category before transferring to their major.  The remaining ECCE requirements will be fulfilled with six hours of internship.