Marketing (MKT)

Courses

MKT 430. Topics in Marketing. 3 Hours.

Each topic covers a different marketing concept and may include an intensive workshop. May be repeated for an indefinite number of hours, but particular topics must vary. Course Information: Same as BUS 430. Prerequisite: BUS 312 or equivalent.

MKT 431. Consumer Behavior. 3 Hours.

Marketers, public policy makers, and individuals need to understand consumers' decisions related to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas. Using knowledge from economics, psychology, social psychology, anthropology, and sociology, students will understand the main theories related to consumer behavior and apply them to marketing strategy and tactics. Students will also learn about the academic and professional steps required to have a successful career in diverse consumer behavior fields. Course Information: Same as BUS 411. Prerequisite: BUS 312 or equivalent.

MKT 432. Research Methods for Marketing. 3 Hours.

Research Methods for Marketing involves the acquisition, evaluation, and analysis of information for marketing decisions. Emphasis is given to six primary areas: 1) understanding the scientific method for answering marketing-based questions, 2) developing explicit and measurable research objectives, 3) developing adequate methodologies to answer the questions proposed by the objectives, 5) analyzing data, and 6) preparing the reports that communicate the results of the research. Course Information: Same as BUS 432. Prerequisite: ECO 213 or equivalent statistics course and BUS 312 or equivalent.

MKT 433. Introduction to Marketing Management. 3 Hours.

Introduction to marketing management including the establishment of marketing objectives, the identification of target markets, and the development, execution, and implementation of marketing mixes. Course Information: Same as BUS 433. Prerequisite: BUS 312, or equivalent.

MKT 434. Brand Management. 3 Hours.

In this course, students learn how to make decisions regarding market segments and the marketing mix (i.e., product, price, promotion, and distribution). Students will learn to analyze and utilize studies regarding market segments and competitive conditions. Course Information: Same as BUS 434. Prerequisite: BUS 312 or equivalent.

MKT 435. Sales And Sales Management. 3 Hours.

Principles of successful professional selling. The management aspect concerns recruitment, organization, motivation, direction, and control of the sales force. Requires access to the Internet for some assignments. Course Information: Same as BUS 435. Prerequisite: BUS 312 or equivalent.

MKT 436. Marketing Promotions. 3 Hours.

In-depth study of the major concepts in the promotional aspect of marketing management. Particular emphasis is placed on the elements of the promotion mix (i.e., personal selling, sales promotion, direct marketing, advertising, public relations/publicity) as well as the promotion planning process and the development of promotion strategy, a vitally important element of an organization's marketing promotions. Course Information: Same as BUS 436. Prerequisite: BUS 312 or equivalent.

MKT 437. Advertising. 3 Hours.

Advertising presents an overview of the basic theories, concepts, and practices that constitute contemporary advertising from the point of view of the advertiser, consumers, and society in general. Student will learn the historical, legal, societal, and regulatory aspects of advertising, as well as the relationship between marketing, advertising, and other marketing communication tools. Students will learn the abilities required to prepare a strategic advertising plan. Course Information: Same as BUS 412. Prerequisite: BUS 312 or equivalent.

MKT 499. Tutorial in Marketing. 1-10 Hours.

Intended to supplement, not supplant, regular course offerings. Students interested in a tutorial must secure the consent of the faculty member concerned before registration and submit any required documentation to him or her. Course Information: May be repeated to a maximum of 10 hours if topics vary.